Brains Trust

Guidance. Knowledge. Representation.

Our Brains Trust

The Aboriginal Retail Australia (ARA) Brains Trust is a dedicated group of industry representatives who provide strategic guidance, industry knowledge and expertise, networks and connections and direct support to the ARA and our members. The Brains Trust will champion Aboriginal retail businesses and support ARA in achieving its vision of fostering a thriving, inclusive retail sector.

Carmel Zein Brains Trust member

Carmel Zein

Carmel is a growth strategist, advising and consulting with global merchants on affiliate, retention, and influencer programs. Carmel co-hosts podcast, Humble Brags where she interviews retail leaders and founders on tips to start and scale businesses.

Isaac Harrison Brains Trust member

Isaac Harrison

A Kabi Kabi and Birri Gubba man and Aboriginal Retail Australia member, Isaac co-owns Jarrah Boy, a Native-Inspired Alcoholic Beer brand and has played key roles tech, marketing and business support and procurement. Welcome to Isaac!

Di Laws Brains Trust member

Di Laws

Di Laws has honed her governance and business management skills through extensive committee, consulting, and executive experiences including over 25 years in strategic leadership roles in the retail/wholesale sectors across the Asia Pacific. From global fashion brands to organic food and general merchandise, Di has extensive skills in strategic planning and execution with demonstrated success leading business transformations.

Kelly Slessor Brains Trust member

Kelly Slessor

Kelly Slessor is a digital marketing strategist, AI expert, and founder of The Ecommerce Tribe, bringing over 20 years of expertise in tech and AI to empower online retailers with growth strategies. Kelly is committed to digital inclusion, co-founding the Digital Inclusion Project to foster digital growth and education for underrepresented groups.

Looking to source authentic Indigenous products?

Business Directory coming soon.

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Find out about our Retail Membership.